Think You Don't Need An Internet Based Store

Using a physical store location is no longer enough to compete within the cutthroat retail market. A year ago alone, 41 percent of global Web users purchased products online, according to leading statistic company, Statista. Just think, by neglecting eCommerce, you may well be passing up on nearly 50 % of potential sales.

Since its introduction, the world wide web has had an amazing effect on our culture and drastically changed just how consumers purchase and businesses operate.

"61% of consumers spend a considerable amount of time researching products online prior to buying" - Nielsen.

The search for a great bargain happens to be a mission for smart shoppers. Previously, consumers accustomed to go to a couple different stores to verify that have the best offer prior to making an order. Now, in addition they turn to the net to look at retailer websites, but apps and product comparison websites take the leg work from the process and allow it to be achieved right away.

Consumers crave the opportunity to browse similar products, examine specifications, and look at reviews at their own personal convenience. A whole-service eCommerce website fills this need with product catalogues, in addition to comparison, transaction, and cross-selling functionality.

"Over two thirds (71%) of consumers want to read online reviews" - Nielsen

In terms of making purchases, irrespective of how small or big, consumers depend upon other consumers to help steer their decision. Using star ratings or open-ended feedback on a public platform might help transition potential prospects to actual customers.

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However, you should bear in mind about impacts that online reviews could possibly have on the business aside from sales - search engine optimization. Popular search engines like Google love fresh, original content and consequently often place sites using this characteristic higher on results pages. Looking for testimonials from customers will help generate this new copy while requiring little effort on the small business owner.

"Shopping on the internet is attractive to all age brackets - especially Millennials and Generation X" - Nielsen

When thinking about the buying intentions of consumers, the portion of those that decide to transact online vary according to the product category. However, as being the generation that grew up inside the digital era, the Millennials (age 21-34) are likely to produce a purchase online with 53 percent. No matter whether it really is event tickets, electronics, flights, or groceries; this population depends on the convenience of the Web to transact for many purchases.

Below are the internet purchasing plans for all those generations:

Generation Z (Under 20) - 5-9% Millennials (21-34) - 52-63% Generation X (35-49) - 25-30% Baby Boomers (50-64) - 6-13% Silent Generation (Over 65) - 1-3%

As the percentage is distinct per retail category, the appeal of online shopping clearly holds great value to just about every age range. Regardless of who your target market is, most likely nearly all are using the Web for research or buying.

These statistics prove the importance of merchants owning an online sales channel. Using the numbers steadily increasing, you are unable to manage to be behind competitors when it comes to Web adoption. While it may look as an intimidating technique for some company owners that are not technically savvy or that maintain limited budgets, you will find solutions that can create the process quick and simple. Think about a do-it-yourself platform with predetermined industry specific layouts, product catalogues and marketing solutions for simple site creation and on-line positioning.